IRINA TURKINA PORTFOLIO

Overview

Bakery & More specializes in crafting and selling custom cakes for various occasions. Previously managing orders solely through Instagram, they now seek to expand by launching a website. This move aims to attract more customers, enhance online visibility, and improve order management efficiency for a seamless customer experience.

The Problem

Bakery & More faces challenges in managing and expanding their custom cake business due to reliance on Instagram for orders. This method limits customer reach, lacks order management capabilities, and hinders scalability. Transitioning to a website is imperative to attract more customers, streamline order processes, and support business growth effectively.

User Insights

Despite initial reluctance from the client to invest in UX research, interviews with cake buyers revealed valuable insights. Customers prioritize convenience in ordering, seek customization options for special occasions, value visual appeal in cake designs, and desire seamless online experiences for placing orders. These insights highlight the importance of user-centric design in enhancing the cake-buying process and driving customer satisfaction.

The Solution

I designed a responsive and intuitive platform that efficiently handles complex customization requests, enabling users to effortlessly order custom cakes with their desired design, fillings, and size options. This user-friendly platform streamlines the ordering process, enhances customization capabilities, and ensures a seamless experience for customers, ultimately driving satisfaction and business growth.

Option to create own unique cake

For users who prefer unique cake designs, I implemented an option to order completely custom cakes. They can submit an image of their desired design along with additional comments, allowing for personalized and bespoke cake creations tailored to their preferences.

Browsing features

For users interested in ready designs, I designed an intuitive browsing process. They can search by keywords, explore various cake categories, and even categorize cakes or filter by price range for a streamlined and personalized shopping experience.

Customisation & dynamic pricing

I enabled users to customize their cakes by choosing the weight, filling, and delivery option. The price adjusts automatically based on these selections, empowering users to make informed decisions tailored to their preferences and budget.

Check-out

I designed the checkout process to be user-friendly and comprehensive. Users can review their order details, including selected cake options, before proceeding. They can easily input their contact information, delivery address, and preferred delivery time during checkout. Additionally, there's an option for users to print their order confirmation for their records.