Zenharmony
Massage salon website with booking feature
Overview
ZenHarmony is a new massage salon aiming to establish a strong online presence. They require a website that effectively showcases their services, highlights unique offerings to differentiate from competitors, and provides a seamless booking system for users to schedule appointments hassle-free.
The Problem
ZenHarmony, a new massage salon, lacks an online platform to effectively showcase its services, differentiate itself from competitors, and provide a convenient booking system. This hinders their ability to attract and retain customers in a competitive market.
User Insights
Potential customers prioritize convenience and ease of booking appointments when choosing a massage salon. They seek unique and specialized services that set one salon apart from another. Online visibility and a professional website play a significant role in influencing customers' perceptions and decisions. Clear and concise information about services, pricing, and availability is crucial for users to make informed choices and book appointments confidently.
The Solution
I created a responsive website design that addresses all these challenges. The design prioritizes ease of use and seamless navigation for convenient appointment booking. It highlights ZenHarmony's unique services, effectively differentiating them from competitors. The responsive layout ensures optimal viewing across devices, enhancing online visibility and user experience. Clear and concise information is prominently displayed, empowering users to make informed decisions and book appointments with confidence.
Style and colour decisions
I proposed a colour scheme of very dark brown with cream/orange elements instead of a completely black website for the client. This choice creates a warm and inviting atmosphere. However, to ensure readability, especially for excessive reading, I minimized the amount of text and focused on making the design more visually appealing.
Booking feature
I designed a booking feature that allows users to easily schedule their desired services. For those who prefer not to make phone calls, I added an option to confirm appointments via email, providing a convenient and flexible booking experience.
Showcasing services
I designed a services page design that consolidates all essential information about each service in one accessible location. Users can easily find detailed information about a service they're interested in, including prices and core benefits, by expanding the relevant section. This streamlined approach enhances user experience and facilitates informed decision-making.
Contact form
I included a contact form for general inquiries to cater to users who prefer not to make phone calls. This allows individuals, including those with injuries seeking suitable services, to reach out and receive guidance on the most appropriate options for their needs.